The Challenge
Part of the TATA Group, the two Taj hotels in London, St. James’ Court and Taj 51 Buckingham Gate, were not reflecting the brand’s global standard across social. The objective was to close that gap within three months.

The Approach
We delivered end-to-end campaigns across both properties, across the hotel, spa, F&B, and three of London’s most distinctive restaurant brands, Michelin-starred Quilon, House of Ming, and Bombay Brasserie. Each concept balanced Taj’s heritage and luxury positioning, while designed for social performance.

The Outcome
In three months, both accounts reached and exceeded the global standard, with over 20 million views across the two accounts and press coverage amplifying key activations beyond social channels.