The Challenge Create coherent visual campaigns across Andaz Amsterdam Prinsengracht, Hyatt Regency Amsterdam, Mama Makan, and Prins & Aap. Unite the brands under the Hyatt group through experience-led content, without compromising the unique identity of each.

The Approach We worked directly with the Hyatt Amsterdam teams across three days of production, developing a separate creative concept for each brand while ensuring the overall body of work held together visually.

For Andaz Amsterdam Prinsengracht and Prins & Aap, designed by Marcel Wanders, we focused on the hotel’s distinctive character: bold, cultured, and embedded in Amsterdam’s history.

For Hyatt Regency Amsterdam and Mama Makan, we produced a series of social campaign videos centred around the guest experience and sustainable design.

The Outcome Four distinct brands. One hotel group, one connected visual system, where the strategy and creative direction can operate in alignment and every brand within the group speaking the same language without losing its own voice.